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Silver Sage Unveils New Corporate Identity

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Reno, NV (October 10, 2014) – The medical professionals at Silver Sage have unveiled a new name – Silver Sage Sports & Fitness Lab – for the athletic side of the practice.

“We still work with professional athletes but there are many others, including busy professionals with families, who could benefit from our services and we hope the new name better reflects that,” explained Julie Young, Director and Head Coach. “We help our clients by removing the guesswork and providing a science-based structure that maximizes finite training time to help them achieve their goals.

“Our goal is help anyone with their athletic goals, whether they’re running their first race or they’re a seasoned veteran,” added Andy Pasternak, M.D.

While the Silver Sage Center for Family Medicine has maintained its name, both divisions have new logos, which were designed by the Estipona Group. “The new logo, is simpler and more modern,” explained Edward Estipona, Estipona Group president. “The former logo was too ornate and difficult to recognize from far away. Since the Sports and Fitness Lab logo will often be present at sporting events, it was imperative that it be recognizable from a distance.” The Estipona Group will also be assisting with the practice’s ongoing strategic communications efforts.

Silver Sage has also introduced a new website, designed by Nancy Rosenblum of digitalnordic, to make it easier for patients to find the answers they’re seeking. The new site is completely responsive, which means it can be easily accessed by mobile devices.

Silver Sage Sports & Fitness Lab provides integrated physiologic testing, biomechanical and coaching services to help athletes of all abilities and interests maximize their training time and achieve results.

Silver Sage Center for Family Medicine provides high quality health care for the entire family, treating the entire spectrum of medical conditions ranging from simple ear and sinus infections to more complex problems like heart disease and cancer.

For more information, visit www.silversagecenter.com.

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Silver Sage Named Medicine of Cycling Pro Members

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Reno, NV (September 22, 2014) – Dr. Andrew Pasternak and Julie Young, of Silver State Sports & Fitness Lab, attended the fifth annual Medicine of Cycling conference, held at USA Cycling in Colorado Springs, CO, August 22-24, 2014. The conference was presented by the University of California, San Francisco School of Medicine and Medicine of Cycling, in collaboration with USA Cycling.

Pasternak and Young are the only Medicine of Cycling Pro Members in the state of Nevada, which means that they have “specialized knowledge relevant to cyclists and cycling related conditions, and they enjoy seeing cyclists as part of their regular medical practice.”

“Between the recent conference and becoming Pro Members, this is another resource that allows us to bring world-class, cutting edge cycling knowledge to Northern Nevada,” said Pasternak.     

Silver Sage Sports & Fitness Lab provides integrated physiologic testing, biomechanical and coaching services to help athletes of all abilities and interests maximize their training time and achieve results. For more information, visit www.silversagecenter.com.

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